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How Do You Know If Your Podcast Is Successful? (Metrics That Matter)

Podcasting is a great way to connect with your audience. It also has a broad yet growing audience. Podcast Insights report that 50% of homes are ‘podcast fans,’ with more than 60 million listening to podcasts weekly. 

At the same time, running a podcast is by no means for the faint of heart. You need to have the right content, equipment, audio, and marketing to get some traction. Even then, your podcast listens, and downloads aren’t guaranteed. 

Of the...

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Podcasting Jobs: 8 Ways You Can Work In Podcasting

podcast podcasting Nov 14, 2020

Podcasting continues to grow in popularity and reach. There are more than 750,000 active podcasts, with thousands of episodes uploaded monthly. It’s also a budding content medium with new podcasts starting almost daily. And with a pandemic year like we’ve had, it’s gained significant spikes since people are looking for more ways to stay entertained. 

 

You may be tempted to start your own podcast. But if you ask the best in the game, podcasting takes significant...

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Looking To Start A Podcast? Here Are Some Podcast Obstacles To Expect

 

Podcasts are a great way in audio form to build your brand, increase customer loyalty, and earn revenue through ads or other monetization methods. Believe it or not, there are over 750,000 active podcasts today. While that sounds like a lot, podcasts are still somewhat in their infancy stages. Compare them to the 500 million blogs in existence, and you’ll see what I mean. 

 

That info is enough to make you want to start your own podcast. What you’ll come...

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How starting a podcast can help get you more customers

What is a podcast?

The 2020 Podcast is what used to be our parents “talk radio.” You can find a podcast on any topic or interest you may have. Podcast are available on streaming apps. They are often audio shows that are recorded weekly or in chapters. They tend to have a following and people come back week after week if they are interested in the topic or theme or they form a bond with the host.  According to Podcast Insights, “50% of American households are Podcast...

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How To Create Your Own Podcast Website in 2020 [Step By Step]

Whether you’re a new podcaster or seasoned pro, you may be thinking about starting your podcast website. Maybe you’ve seen websites from Gimlet Media or Joe Rogan. Or you want a beautifully designed page like Twenty Thousand Hertz. Either way, this is an excellent thought to have. If you’re not sure where to start, this post is for you. 

What Is a Podcast Website?

As the name implies, it’s a website that’s a home for your podcast. A podcast is a powerful...

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How To Find (And Land) Podcast Sponsorship

podcasting Sep 18, 2020

Is your podcast gaining some traction? Then the next thing you should plan to do is to monetize your podcast.

Even if you started it as a hobby, monetizing is a great way to keep you creating high-quality content, so you don’t have to worry about keeping the lights on.

Monetizing through sponsorships is one of the best ways to start earning some income. For many podcasters, getting their first sponsor is like a rite of passage.

With sponsorship, you have to advertise a particular...

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Ways to Budget for a Podcast

You budget your home's expenses as well as office, but what about your podcast? 

It is well-known that a regular podcast program can help you get your ideas and thoughts out to an audience within your niche or to whatever you are trying to say.

Whether you already have a growing and successful podcast or are just thinking about launching one, you should consider creating a budget.

The Popularity of Podcasts 

Podcasts online are not new and have been growing since they first became...

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Why Podcasting is getting more popular for business

podcast podcasting Jun 29, 2020

 

Podcast online

 

Bill Gates has once rightly said – "if the business isn't on the internet, then the business will be out of business." In the digital world, podcasting has become a sensation. In an online ecosystem, the demand for podcasts is skyrocketing with every passing day. Podcasting is a prominent choice for online businesses. So why is this fever catching up with the businesses? Fret not, for we are here to tell you why and make you understand how podcasting aids...

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Lead Generation for B2B Sales

 

Anyone can generate random leads. But how do you turn a random lead into a potential client? There are a few quick, efficient and affordable ways. But first you need to answer the following questions about your business

  1. What is your demographic?
  2. How are you reaching your ideal customer?
  3. What’s your ROI on your current lead gen program?

After you’ve answered these questions, you’re ready to dive in. According to Marketing Insider Group, it’s all about...

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