Being the largest social networking site for professionals, LinkedIn is a great platform to expand your personal network or grow your business profile. LinkedIn can be maximized to increase people’s awareness about your brand and actually encourage them to know more about your business.

Unfortunately, too many people miss out on this opportunity.

 If you are one of those, you have visited the right post because we will share some LinkedIn best practices to boost your engagement...

Many companies are flocking to Linkedin to find talent to take their business to the next level. Over 30,000 large companies worldwide use LinkedIn as a source of recruiting. Furthermore, Linkedin receives over 100 million applications per month through LinkedIn Jobs. With all that competition, recruiters head to LinkedIn profiles to get an idea of the type of candidates applying for the job. 

That profile could be the difference between getting an interview, or your application...

Do you invest in content?

If you’re running a business, a coach, selling courses, or consulting, you would have heard about content marketing. In short, content marketing is the process of creating and sharing information to educate current and prospective customers. This content could be in the form of videos, blogs, ebooks, memes, case studies, and webinars. Content helps close the gap between someone interested in your brand and the sale. 

Content marketing is not limited to...

One of the more widely used social media platforms for business people is LinkedIn; some users say it’s a no-brainer.

Many users enjoy the site because it is easy to use, simple to maneuver around, and is an excellent way to stay connected with their former -- as well as current coworkers and colleagues. 

Others find LinkedIn to be one of the premier ways to hunt for new job opportunities and to send messages to their current connections, job recruiters, and hiring managers. 

When it comes to business growth, lead generation is critical. What is lead generation? Lead generation is all about your pipeline, having a steady flow of people ready to purchase your product or service. If that pipeline dries up, your business will soon follow. 

You can gather leads in several ways. However, lead generation has become more attainable in the last decade with social media platforms like Linkedin and Facebook. Both boast tens of millions of users, but which one...

If you are curious about what LinkedIn is used for these days, the answer is for all sorts of things. 

For instance, if you are a professional looking for a social media network to help build your brand, find a job, or network with other like-minded business professionals, you should be on LinkedIn.

LinkedIn is considered to be the largest professional networking platform with more than 660-plus members.

Those who are LinkedIn members utilize the social media site to stay in...

Finding and landing a job is more important than ever as we are amid the global pandemic. 

And one of the best ways to do this is via LinkedIn,  the professional networking platform that lets its members create business connections, hunt for jobs, and find potential clients.

The site also lets its users build and engage with their professional networks, access shared knowledge findings, and obtain new business opportunities.

Also, LinkedIn has mobile applications across various...

Now that you have decided to start a LinkedIn account or get your current one in tip-top shape consider the following proper LinkedIn etiquette tips to make it shine.

Be Personal With Connection Requests

Personalize each connection request that you send to others first and foremost. You will most likely get a response and acceptance of your request by reminding the recipients of how you know them, as well as why they may want to connect. This is key when connecting with people you have...

Mistakes happen but if you can learn how to avoid them that’s what counts.

For instance, when it comes to LinkedIn some folks are concerned that by using LinkedIn for business, they might do something wrong.

But don’t let that prevent you from using the social media platform for business and reap its rewards.

To make sure you don’t make an error (s) while using LinkedIn consider the following LinkedIn don’ts. Try these LinkedIn etiquette tips to help steer you in the...

You do not have to be a professional writer to create great content and engaging posts that stand out on most social network platforms.

However, if you have a LinkedIn page you want to make sure it is kept professional as opposed posting on Instagram or Facebook where you can be more sociable.

LinkedIn after all is a platform where professionals meet and network versus sharing photos of what they did over the weekend or where the shopped for the best blouse ever.

On LinkedIn, you...