Podcasting can be an enjoyable pastime or a full-time business depending on what you put into it.
And If you want to engage your podcast audience you need to be ahead of the game. One way is to keep the length of the episodes appropriate to your audience and content.
This is debatable when designing your podcast on what works best for each business.
For example, podcasts sharing a similar subject may vary in length. There are various podcasts that are short and sweet, delivering a...