Content Marketing is a form of “Free” marketing, based on creating and sharing information and videos with your target audience.  It can be any kind of activity you do that is to be focused on your demographic, and isn't through the use of paid marketing.  According to Forbes: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective...

LinkedIn is a B2B lead generation magnet.

Some companies produce products and services for the consumer, while some companies sell their products and services to other businesses.

If you sell to the other businesses, then LinkedIn is the best social media platform for your digital marketing efforts. The goal of B2B marketing is to reach out to decision-makers that control the businesses you want to sell to and those people are on LinkedIn.

LinkedIn doesn’t have the billions of members...