When it comes to social media and other platforms, views are a mixed bag. For some, like YouTube, views equal money. For others, views are simply a vanity metric. But for LinkedIn, views are a vital part of their landscape. Recently, Business Insider rated LinkedIn as one of the most trusted social networks. That means people are more likely to buy into you and what your profile says about you.  

What are Profile Views, and why views matter?

People are looking to connect with...

What is Lead Generation?

“Sales cures all.” 

That’s a popular quote from billionaire and Shark Tank star Mark Cuban. The more sales you have, the more stable your business, consultancy, or program. You can invest, deal with cash flow issues, and hire more talent for growth. 

For sales to work, you need a steady stream of interested persons in your product or ready to buy. 

That’s where lead generation comes in. 

Lead generation is a holistic...

Do you invest in content?

If you’re running a business, a coach, selling courses, or consulting, you would have heard about content marketing. In short, content marketing is the process of creating and sharing information to educate current and prospective customers. This content could be in the form of videos, blogs, ebooks, memes, case studies, and webinars. Content helps close the gap between someone interested in your brand and the sale. 

Content marketing is not limited to...

Content Marketing is a form of “Free” marketing, based on creating and sharing information and videos with your target audience.  It can be any kind of activity you do that is to be focused on your demographic, and isn't through the use of paid marketing.  According to Forbes: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective...

LinkedIn is a B2B lead generation magnet.

Some companies produce products and services for the consumer, while some companies sell their products and services to other businesses.

If you sell to the other businesses, then LinkedIn is the best social media platform for your digital marketing efforts. The goal of B2B marketing is to reach out to decision-makers that control the businesses you want to sell to and those people are on LinkedIn.

LinkedIn doesn’t have the billions of members...