Anyone can generate random leads. But how do you turn a random lead into a potential client? There are a few quick, efficient and affordable ways. But first you need to answer the following questions about your business

1. What is your demographic?
2. How are you reaching your ideal customer?
3. What’s your ROI on your current lead gen program?

After you’ve answered these questions, you’re ready to dive in. According to Marketing Insider Group, it’s all about...