When it comes to social media and other platforms, views are a mixed bag. For some, like YouTube, views equal money. For others, views are simply a vanity metric. But for LinkedIn, views are a vital part of their landscape. Recently, Business Insider rated LinkedIn as one of the most trusted social networks. That means people are more likely to buy into you and what your profile says about you.  

What are Profile Views, and why views matter?

People are looking to connect with...

With over 600 million users in over 200 countries, Linkedin continues to be one of the best platforms to grow your network. More importantly, the platform can help you increase your revenue through sales or find your next job in our volatile, pandemic world. LinkedIn has evolved from a place to display your resume, to a full-fledged social media platform. LinkedIn articles are a key part of the platform, making it an amazing Content Management System. 

Writing articles is a great way to...

Do you invest in content?

If you’re running a business, a coach, selling courses, or consulting, you would have heard about content marketing. In short, content marketing is the process of creating and sharing information to educate current and prospective customers. This content could be in the form of videos, blogs, ebooks, memes, case studies, and webinars. Content helps close the gap between someone interested in your brand and the sale. 

Content marketing is not limited to...

Anyone can generate random leads. But how do you turn a random lead into a potential client? There are a few quick, efficient and affordable ways. But first you need to answer the following questions about your business

1. What is your demographic?
2. How are you reaching your ideal customer?
3. What’s your ROI on your current lead gen program?

After you’ve answered these questions, you’re ready to dive in. According to Marketing Insider Group, it’s all about...

Although LinkedIn is a social network, it is not like just any other. It requires coming up with information that will stand out among the more than 30 million pages.

Effort and strategies must be put in place to ensure that the information shared will have a significant impact on the business or the personal brand.

It is not advisable to throw trash on your profile because it won't get good reviews. It is worth having a LinkedIn account, and in case you don't have one, you are missing...