Anyone can generate random leads. But how do you turn a random lead into a potential client? There are a few quick, efficient and affordable ways. But first you need to answer the following questions about your business

1. What is your demographic?
2. How are you reaching your ideal customer?
3. What’s your ROI on your current lead gen program?

After you’ve answered these questions, you’re ready to dive in. According to Marketing Insider Group, it’s all about...

Although LinkedIn is a social network, it is not like just any other; it requires coming up with information that will stand out among the more than 30 million pages. Effort and strategies must be put in place to ensure that the information shared will have e significant impact on the business or the personal brand. It is not advisable to throw trash on your profile because it won't get good reviews. It is worth having a LinkedIn account, and in case you don't have one, you are missing out on...