The number of podcasts has grown to over 700,000, and according to Podcast statistics, 26% of Americans listen to a podcast at least once a month. There is so much exceptional content out there that the number of podcast listeners is growing by the day.  

To drive community engagement and ultimately profit, you should seriously consider factoring in podcasts into your content marketing efforts. Appearing as a guest on an already popular podcast is the best way to achieve this.

Why...

Podcasting can be an enjoyable pastime or a full-time business depending on what you put into it.

And If you want to engage your podcast audience you need to be ahead of the game. One way is to keep the length of the episodes appropriate to your audience and content.

This is debatable when designing your podcast on what works best for each business.

For example, podcasts sharing a similar subject may vary in length. There are various podcasts that are short and sweet, delivering a...

How to start a podcast, and keep it growing

Podcasts are a fantastic way to engage with an audience, get your point across, discuss relevant topics in a digestible way, and even market your business or products if you so wish. Podcasting has grown exponentially in popularity over the last few years and the amount of people choosing to listen to podcasts over other mediums grows more and more daily. There is a rich and reachable audience out there, hungry for interesting, useful, and...

You’ve been thinking about it for some time. Now it’s time to pull the trigger. Before you do, you need a podcast starter kit, and I’ve got you covered.

Starting a podcast can be an exciting and fulfilling experience. Podcasts can be viewed in two ways. 

First, it can be a powerful form of Content Marketing. 

Content Marketing is the process of creating media for your business to attract an audience. Over time, the content builds trust, which...

When most people think of effective content marketing, the first things that spring to mind are usually engaging blog posts, witty captions on Instagram, and even funny videos. Few think of podcasts as a means for strengthening a company’s reach, which is a shame. With their widespread accessibility, convenience, and diversity, podcasts hold immense potential for growing your brick-and-mortar store. Here is how: 

Build relationships with your community (aka customers)

Let’s...

What is the easiest way to increase small business sales?

This may sound like a loaded question because it is. There is typically not one thing you can do to increase your small business sales. There is so much that goes into a small business that it's hard to point to one thing and say this is the reason im making more money in business.

With that, I want to offer three things that I think will help you increase your sales. Some of these ideas may be a bit more traditional, and...

A podcast can be a lucrative business if you know what you are doing and how to use certain strategies and techniques to monetize a podcast indirectly. 

In a previous blog we gave you a list of some of these ideas, here are more to get you going on making money on your podcast, sooner rather than later.

It is best to start thinking about podcast monetization before you publish the first episode. If you have not started a podcast, be sure to consider how the show’s topic,...

As an individual or a brand, you must be curious to know if you can create and own several Instagram accounts. Sure, it's inconvenient to clutter one account with your personal life, hobbies, or business stuff.

Besides, your brand has distinctive aspects to its storyline. And you may have different product lines or diverse audiences. Imagine multinationals such as Unilever flooding their page with all their product lines. It can be messy, right?

Well, that's no more a problem. Instagram made...

Like Music To Your Ears

If you’re shooting a video, nothing looks better than a scene shot on a high-definition camera. If there’s an equal comparison in the podcast realm, it’s audio quality. Audio quality can be the difference between success and failure. For the untrained ear, poor podcast recording quality may go unnoticed. But if it gets to the stage where regular listeners can notice poor audio quality too, then you’re in real trouble.

Capturing...

As you spend time creating a new Podcast show from scratch you might be wondering how you will earn money podcasting over the long term.

There are some ways to monetize a podcast and put money in your pocket rather easily. 

Ways Podcasts Make Money

Firstly, there are two ways podcasts make money and when put together, they produce a steady revenue to help you earn an income podcasting.

One is via direct podcast monetization which is when the show becomes what you are selling....