Podcast vs. blog is a common question that comes up in content creation, so let’s explore them both. In the mid-90s, the first “weblog” was created. Since then, millions of people around the world have started blogs on subjects like fishing, home decor, firearms, and electronics. Some bloggers have gone on to have lucrative writing careers like Mark Manson and James Clear. As of 2020, there are 600 million blogs with 31 million bloggers in America alone.

In 2004, podcasts...

Now that you have launched your first few podcasts or are about to, the next question is can you make it a success?

With diligence, professionalism, and attention to detail, you can. 

For example, instead of simply being on the air, these suggestions below could help you stay on the air and exist for a long time.

More than Launching

Once you've recorded the audio and uploaded it to your media host, there’s more to it than just getting your message out.

While many podcasters...

We’re halfway through the year, but the COVID-19 crisis is still very real and a very real threat to small businesses. With restrictions tightening again, many small businesses may be forced to shutter their doors or at least shift their operations to adhere to state rules. This means added stress for business owners that are already under an immense amount of pressure. If you’re a business owner looking to relieve that stress, these FAQs and resources may help.

How Can I...

Podcasts continue to grow in popularity around the world. While there are over 500 million blogs, there are only 30 million active podcast episodes. The market continues to grow in listenership, so if you’ve been thinking about podcasting, now is the time. If you have been creating podcasts for a while, you should consider adding podcast transcripts to your arsenal. Transcripts may seem like a lot of work, but the benefits far outweigh the effort.

What are podcast transcripts?

In a...

The number of podcasts has grown to over 700,000, and according to Podcast statistics, 26% of Americans listen to a podcast at least once a month. There is so much exceptional content out there that the number of podcast listeners is growing by the day.  

To drive community engagement and ultimately profit, you should seriously consider factoring in podcasts into your content marketing efforts. Appearing as a guest on an already popular podcast is the best way to achieve this.

Why...

Podcasting can be an enjoyable pastime or a full-time business depending on what you put into it.

And If you want to engage your podcast audience you need to be ahead of the game. One way is to keep the length of the episodes appropriate to your audience and content.

This is debatable when designing your podcast on what works best for each business.

For example, podcasts sharing a similar subject may vary in length. There are various podcasts that are short and sweet, delivering a...

How to start a podcast, and keep it growing

Podcasts are a fantastic way to engage with an audience, get your point across, discuss relevant topics in a digestible way, and even market your business or products if you so wish. Podcasting has grown exponentially in popularity over the last few years and the amount of people choosing to listen to podcasts over other mediums grows more and more daily. There is a rich and reachable audience out there, hungry for interesting, useful, and...

You’ve been thinking about it for some time. Now it’s time to pull the trigger. Before you do, you need a podcast starter kit, and I’ve got you covered.

Starting a podcast can be an exciting and fulfilling experience. Podcasts can be viewed in two ways. 

First, it can be a powerful form of Content Marketing. 

Content Marketing is the process of creating media for your business to attract an audience. Over time, the content builds trust, which...

When most people think of effective content marketing, the first things that spring to mind are usually engaging blog posts, witty captions on Instagram, and even funny videos. Few think of podcasts as a means for strengthening a company’s reach, which is a shame. With their widespread accessibility, convenience, and diversity, podcasts hold immense potential for growing your brick-and-mortar store. Here is how: 

Build relationships with your community (aka customers)

Let’s...

What is the easiest way to increase small business sales?

This may sound like a loaded question because it is. There is typically not one thing you can do to increase your small business sales. There is so much that goes into a small business that it's hard to point to one thing and say this is the reason im making more money in business.

With that, I want to offer three things that I think will help you increase your sales. Some of these ideas may be a bit more traditional, and...