Facebook Groups Vs Pages: What You Need to Know

Facebook is the biggest social media platform to date; it has provided individuals and...

 How to Build an Online Digital Presence

"Digital used to be about coding and I.T.; now it's becoming a people business." -Mary Cate Loftus

The current digital transformation has made it necessary for everyone to have an online presence. Whether you are an entrepreneur, personal brand, or business, it is important that your presence is felt on digital platforms. Why? Because everybody is online, including your clients and competitors!

According to Google, a whopping 97% of people use the...

No doubt you have heard about Instagram and how everyone from celebrities to regular folks is making money. Perhaps it is time you looked a little closer at Instagram and cashed in yourself.

 Making money on Instagram is not hard if you know how to use it correctly. Some heavy hitters on the platform are referred to as influencers and they are making big bucks every month on Instagram.

 For instance,  the total number of monthly active Instagram users as of January 2020 was 1...

Choosing Best Social Media Platform for Advertising to grow business

When it comes to business, there is a classical saying, "You can’t make money without spending money first." Of course, without marketing, it's like "business resides at home." Such business doesn't grab potential customers and hence, won't be able to make the profit.

Marketing, obviously, fetches to the customers about your brand. There used to be a time when business owners prefer marketing on television, hoarding...

How to Leverage Social Media to Boost Your Business's Audience

It isn’t just big businesses that can see benefits from having a social media presence. With nearly 1.7 billion users on Facebook, and 160 million on LinkedIn in the United States alone, it’s easy to see the potential reach of your company. Best of all, you have plenty of platforms you can choose from:

• LinkedIn
• Facebook
• Instagram
• TikTok
• Twitter
• Pinterest
• Snapchat

Still not buying how you can use...

Have you ever heard of LinkedIn Tags?

The majority of Linkedin users think that LinkedIn is a social media platform for professionals.

The platform is so much more than professional likes and shares.

 It’s your virtual networking space. It’s a robust Content Marketing channel.

And it’s your secret weapon to create more leads and revenue.

With tools like Sales Navigator, it can be your Customer Relationship Management (CRM) tool as well.

Sales Navigator is an...

5 Social Media Hacks For Your Small Business

Presently, social media is one of the best mediums for marketing in the business industry. Not paying moderate attention to your social media marketing tactics can limit your business reach to both new and existing customers.

With social media, there is no limit to the number of customers you can reach and convert. According to Statista, about 2.95 billion people used social media in 2019, and by 2023, this figure is expected to be at 3.43 billion....

How to Set Up a Home Office for Success

Working from home can offer a myriad of benefits, from flexibility in your working hours to a greater sense of control over how you go about your workday. However, many homeworkers struggle with conducting professional work in a non-traditional office setting.

Whether you’re currently working from home for the first time or you’re a seasoned homeworker, setting up a dedicated home office space will not only help you keep your home and...

What Is LinkedIn SSI And Why Is It Important?

LinkedIn is the largest networking platform in the world for professionals, with over 690 million registered users in over 200 countries. LinkedIn is best used for, among other things, reaching B2B prospects, potential employers, and employees. This, however, does not mean that you cannot use it for B2C marketing purposes.

Maintaining an active LinkedIn account is useful in many different ways. If you are hiring, potential employees can learn...

The Entrepreneur's Guide to Creating an Evergreen Lead Machine with Facebook

Here's the thing.

All social media platforms aren't created equally.

Facebook is the king of social media.

The stats are simply startling. 

• A staggering 2.6 billion people use Facebook every month as of March 2020, marking a 10 percent increase over the last year.
• Facebook is the third most visited website after Google and YouTube.
• A 2019 Pew Research found that 74 percent of...