The 2020 LinkedIn Marketing Guide

LinkedIn makes up more than 50% of social media traffic to B2B websites. It’s also the number one content marketing platform used by B2B marketers.

That’s no surprise considering that it’s hailed as the number one social media platform for professionals.

There’s a lot to be leveraged from LinkedIn if you know how to put together a winning strategy. Managing social media takes up a lot of time, and having an inactive account can make...

As a huge number of WordStream publicists, we are attempting to comprehend the effect of COVID 19 on PPC publicizing. In this article, we will analyze a portion of the patterns that developed when COVID 19 spread, and give tips on how publicists can modify their crusades to diminish the negative effect of the emergency. At the point when these patterns become obvious, there will be open doors for independent companies to adjust to the difficulties of the COVID 19 pandemic and endure the...

Facebook Groups have become very popular with many people turning to Facebook for conversations, fun, business and more.

However, a large percentage of the users do not yet know how to create Facebook Groups and utilize them fully. Understanding the steps to start and launch a new Group is very critical if you want to make the best out of the Group, and serve the intended purpose.

So, What Is A Facebook Group?

A Facebook Group is an extensive group that brings together people with common...

Expanding your LinkedIn nearness adds up to advancing your site and delivering drawing in content that drives stocks and builds perceivability.

This article will take a gander at 50 different ways to pull in LinkedIn devotees with these two methodologies.

Making a LinkedIn business page is the simple part, yet getting individuals to really follow your pages is the place numerous entrepreneurs need a little direction.

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To expand adherents on your LinkedIn business page,...

LinkedIn continues to be a rising giant in building your personal brand. It’s easy to create a personal profile, create content, and grow your network.

But what about your business? Like Facebook, LinkedIn allows business owners to create a company page. 

Here’s a quick tutorial on how to create a LinkedIn company page.

By the end of the post, you’ll have your own rocking page that you can use to create brand awareness.

What Is A LinkedIn Company Page?

A LinkedIn...

If you want to generate a consistent stream of leads, then you need to be on LinkedIn.

LinkedIn is home to more than  600 million professionals and 40million of these professionals are decision-makers. That’s 40million prospects that make buying decisions that you can reach directly in their mailbox.

It took me some time to figure out the massive importance of LinkedIn.

I used to believe it was merely a platform to post resumes and get the attention of recruiters until I...

If you're trying to figure out the value of LinkedIn, picture its primary users.

LinkedIn hosts high ranking executives, opinion leaders, professionals, influencers, and college graduates. 10% of the people here hold decision-making positions in their respective industries.

Compare your LinkedIn page to a meeting teeming with professionals from the entire globe. Whether you're an entrepreneur or a doctor, you will find like-minded individuals.

You can either chat with your colleagues or...

If you are someone who sells B2B, then you already know you are selling from business to business.

And like any sales position, you are always looking for ways to crush sales and make more money, get more leads, and rise above other salespeople.

Fortunately, some various tips and tricks could help you jumpstart your sales or just make for better sales if you are already successful.

By using some of these tried and true B2B sales techniques, tips, and tricks, you might become more...

Social media is tough. There's just no way around it.

It can be time-consuming, burdensome, require that you learn all new tools, and add a massive level of stress and management to your day.

 That being said, there is simply no avoiding its use.

Consider the following:

• In 2019, 3.5 billion people used social media, a number sure to climb in 2020.
• The younger someone is, the more likely they are to use social media on a regular basis, and younger generations are becoming more and more a...

If you have thought about social selling and what it can do for you, it's time to stop thinking and start doing.

Why not jump aboard selling via a lead-generation technique on a social media platform like LinkedIn?

Social selling is not going into a park or a coffee shop and selling your wares while being social.

Social Selling Defined

Social selling simply means when salespeople directly interact with potential leads on social media platforms.

For example, Joanne works for a...