The Importance of Free: Boost Your Sales by Giving Away Content

Costing 62% less than other marketing methods, but generating three times as many leads, content marketing can be a fantastic way to boost your business.

Content marketing can take many forms, but the most popular methods are blogs, free courses, eBooks, and other downloadable content.

When you give away content for free, not only are you showcasing your knowledge and experience to your audience, but you can...

Your Guide To The B2B Marketing Trends For 2020

The behavior of B2B buyers has been evolving over the past few years and that is set to continue. The bulk of B2B transactions is moving online and this is where many of the B2B marketing trends of 2020 will flourish.

Customer experience in particular will be the central driving force of 2020 B2B marketing trends.

Customer experience as always been crucial in B2C marketing and now it has become very important in B2B marketing. This is largely...

You have heard the word “podcast” for years but are not entirely sure what it is and that is OK.

If you're not airing a podcast know that doing so can be an excellent way to market your brand and make some money at the same time. There are many reasons why you might want to consider creating your podcast shortly.

What Is It?

A podcast is simply an audio program, like a talk show on the radio but more hip. Instead of the old-fashioned way of doing a radio show...

Is Employee Training a New normal in the current and future global economy?

If you received an email today that could tell you one thing that you can change in your company that would spike your employee productivity by over 89%, would you hesitate to implement the change? My bet is absolutely not. Nonetheless, like you, I would be questioning what exactly would significantly increase the production of my small/ medium enterprise of probably 30 employees by such an infeasible increase....

Inbound Marketing vs. Cold Calling

In 2020, 300 million numbers were in the National Do Not Call Registry. These included business phone numbers, yes, you read that right. In the same year, there are over 5 billion active Internet users, and over 4 billion of these people are social media users. Interesting statistics that we will make sense of in this article when it comes to the matters of marketing and what they mean to your SME. What Is Inbound Marketing? It is a business...

As the Covid-19 pandemic continues to keep business premises closed down and people locked in their houses, it is time for businesses to adopt new ways of operations. Every aspect of life is not as we used to know it. Parents have become teachers, Monday morning staff meetings have become conference calls, trade shows have gone virtual – everything has gone remote.

The lockdowns and curfews across the world have sparked a global economic shift from the usual ways of operation to...

Everything You Need to Know About Remote Work

From commuting costs spiraling out of control to better management of your time to having the liberty to follow your passion, more people are now choosing to work remotely. From the look of things, the trend is not going to decrease in the nearest future. According to Global Workplace Analytics, 4.3 million people in the United States work from home at least 50% of the time.

However, if you are considering joining the increasing ranks of those...

What are B2B Sales?

B2B sales means “business to business” sales.  This means that one business sells a product or service that will help serve another business.  B2B sales are different than the more conventional B2C “business to consumer” sales.  B2C sales refer to a company selling to the public, otherwise known as retail.  These differ because the purchasing business can benefit from discounts and lower costs.  This is sometimes a...

Whether you have just signed up for LinkedIn or you are already active you might be wondering how many LinkedIn connections you can have.

The answer is not an easy one to answer since some say adding anyone and everyone who will accept your request is the best practice.

Being on LinkedIn and having connections is not just about being popular, it is about how the connections can help build your brand, services, or niche.  

People in the know recommend sending requests to those you...

From commuting costs spiraling out of control to better management of your time to having the liberty to follow your passion, more people are now choosing to work remotely. From the look of things, the trend is not going to decrease in the nearest future. According to Global Workplace Analytics, 4.3 million people in the United States work from home at least 50% of the time.

However, if you are considering joining the increasing ranks of those working remotely, it will be nice for you to know...