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Inbound Marketing vs Cold Calling

Uncategorized May 22, 2020

Inbound Marketing vs. Cold Calling

 

In 2020, 300 million numbers were in the National Do Not Call Registry. These included business phone numbers, yes, you read that right. In the same year, there are over 5 billion active Internet users, and over 4 billion of these people are social media users. Interesting statistics that we will make sense of in this article when it comes to the matters of marketing and what they mean to your SME. What Is Inbound Marketing? It is a business...

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Digital is the "New Normal" Way of Marketing; Is Your Organisation Ready?

Uncategorized May 21, 2020

As the Covid-19 pandemic continues to keep business premises closed down and people locked in their houses, it is time for businesses to adopt new ways of operations. Every aspect of life is not as we used to know it. Parents have become teachers, Monday morning staff meetings have become conference calls, trade shows have gone virtual – everything has gone remote.

The lockdowns and curfews across the world have sparked a global economic shift from the usual ways of operation to...

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Everything You Need to Know About Remote Work

virtual May 21, 2020

Everything You Need to Know About Remote Work

From commuting costs spiraling out of control to better management of your time to having the liberty to follow your passion, more people are now choosing to work remotely. From the look of things, the trend is not going to decrease in the nearest future. According to Global Workplace Analytics, 4.3 million people in the United States work from home at least 50% of the time.

However, if you are considering joining the increasing ranks of those...

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What are B2B Sales?

sales May 21, 2020

What are B2B Sales?

 

B2B sales means “business to business” sales.  This means that one business sells a product or service that will help serve another business.  B2B sales are different than the more conventional B2C “business to consumer” sales.  B2C sales refer to a company selling to the public, otherwise known as retail.  These differ because the purchasing business can benefit from discounts and lower costs.  This is sometimes a...

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How Many LinkedIn Connections Can (or Should) You Have?

 

Whether you have just signed up for LinkedIn or you are already active you might be wondering how many LinkedIn connections you can have.

The answer is not an easy one to answer since some say adding anyone and everyone who will accept your request is the best practice.

Being on LinkedIn and having connections is not just about being popular, it is about how the connections can help build your brand, services, or niche.  

People in the know recommend sending requests to those you...

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Everything You Need to Know About Remote Work

Uncategorized May 19, 2020

From commuting costs spiraling out of control to better management of your time to having the liberty to follow your passion, more people are now choosing to work remotely. From the look of things, the trend is not going to decrease in the nearest future. According to Global Workplace Analytics, 4.3 million people in the United States work from home at least 50% of the time.

However, if you are considering joining the increasing ranks of those working remotely, it will be nice for you to know...

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7 Best LinkedIn Automation Tools to Increase Your Network & Profile Visibility

Uncategorized May 19, 2020

7 Best LinkedIn Automation Tools to Increase Your Network & Profile Visibility

 

There is no better way to market and publicize your product, and especially your brand, other than digital marketing.

 

Out of the several options available, if there is one platform that can give you a steady supply of network connections and job opportunities, it has to be LinkedIn. No matter the type of business you own, having a LinkedIn profile has now become mandatory.

 

Interestingly,...

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How your Social Media Posts can Support your SEO Strategy

Uncategorized May 19, 2020

How your Social Media Posts can Support your SEO Strategy

When you think about it, it is an insanely amazing idea to increase your website traffic from different social media platforms right? For many people-or so they assume, this is no brainer. However, you need to ask yourself how this is possible. When it comes to digital marketing, you need to invest in your website SEO strategy. If you are not, then don’t expect web traffic to just happen.

However, SEO is not entirely the only...

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How To Get Paid On Instagram (Increase Your Revenue With These Action Steps)

You probably think the headline of this article is clickbait. I don’t blame you.

Usually, pieces of this ilk try to sell you a “How to get paid on Instagram” course.

 

And these courses teach you how to create a Course on how to get paid on Instagram.

 

Despite the noise, Instagram continues to be a solid social media profile to grow your brand, expand your sales, and get paid. Here are some reliable data to back up that claim:

 

  • According to TechCrunch,...
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How To Schedule Social Media Posts To Efficiently Grow Your Brand

How do you schedule social media posts?

Social selling continues to be one of the most cost-effective yet best ways to increase your revenue. Social media connects the world, with 3.5 billion people spending at least 3 hours a day on their platform.

That means with the right content marketing distributed on social media, you can build your brand, increase your leads, and earn more revenue. 

But there’s a problem.

You only have so much time in the day to post and engage on social...

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