Social Media Is Good; Here Is Why

Over 70 % of Americans today are either using Facebook, Instagram, LinkedIn, Twitter, Pinterest, or all. In 2008, only 28% of Americans had active social media accounts. That is to say that the number of people signing up for new social media accounts keeps on increasing every day. And that also means that social media is good. Among other things, social media is one of the fastest news dissemination networks in the world today. Breaking news spread faster on...

If you are a salesperson are you social selling? If not, you should be to find and close business instead of old methods like cold calling.

Social selling is when you utilize social media platforms to find and close deals with new clients. These days many smart salespeople have learned that by using social media for sales they can create value, and answer inquiries from possible clients immediately.

Social media can be a practical opportunity for companies that acquire and engage customers...

Whether you are a seasoned remote worker or you, have just been working from home over the past few weeks, having the right kit can make a big difference in terms of your productivity. In this review, we are looking at the top gear that ensures you can still keep working efficiently, whether it is from your home or from paradise. Throughout our review, you will be able to find items for any budget and need that will help you get a great setup for your home office.

Laptop

For any...

It’s the news that’s swept the podcast business world. On May 20, Joe Rogan signed a 100 million dollar deal with Spotify to host his podcast exclusively on the platform. And he’s not the only one. Spotify is also paying Bill Simmons up to 196 million for his podcast company, The Ringer, not to mention mega-deals for Gimlet Media and Anchor. 

It’s clear to see that podcasting is the future. And there are significant stats to show we’re just at the...

Get the Best out of LinkedIn Paid Ads with These 10 Simple Ways

Facebook and Google Ads are so enticing, and many people think they are the best and maybe the only advertising platforms available, perhaps because they are a little cheaper compared to LinkedIn Adverting. This makes many companies shy away from using LinkedIn advertising services to promote their businesses. I have some good news for you today, – LinkedIn is no longer as complicated as it used to be. With the many updates...

The Ultimate Guide to Social Selling.

What is Social Selling?

Social selling is about leveraging your social networks to attract high-quality prospects and build lasting relationships. It will help you gain visibility in your target market and establish credibility. Using tools like Facebook, Twitter, and LinkedIn, to foster trust, respect, and position your brand as the expert in your industry will keep you top of mind for a consumer’s next purchase.

It’s less about making...

Content Marketing is a form of “Free” marketing, based on creating and sharing information and videos with your target audience.  It can be any kind of activity you do that is to be focused on your demographic, and isn't through the use of paid marketing.  According to Forbes: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective...

Instagram continues to be the go-to social photo-sharing platform for people to connect. While engaging with friends was once the goal now Instagram is also being used for building a brand and/or successful business page.

To capture the attention of new followers — since these are what can make or break an Instagram profile — there are a few tricks and tips you might want to try. Also, be aware content is king.

Content is Key

Nobody wants to follow someone who posts dull...

10 Traits of a Winning Social Media Business Profile

As a business, you cannot afford to ignore social media. Today, social networking platforms are where much of the action on the Internet is at. You need only look at the world’s most popular websites, most popular Android apps, and most popular iOS apps. Social media dominates the upper echelons of these lists. And it’s not just in terms of the sheer number of site visitors or app users. The average person spends much more time...

Subscribers are the lifeblood of any business. The industry or niche does not matter. If you can get a subscriber on your email list, you have a group that you can target, engage, curate, and eventually sell. Most metrics state that you should make at least one dollar ($1) for every subscriber. According to Email Monday, Email has the highest ROI in marketing, with 380%. If you’re looking to grow your revenue, an email list is a great place to start. Using posts on LinkedIn is a...