What Is LinkedIn SSI And Why Is It Important?
LinkedIn is the largest networking platform in the world for professionals, with over 690 million registered users in over 200 countries. LinkedIn is best used for, among other things, reaching B2B prospects, potential employers, and employees. This, however, does not mean that you cannot use it for B2C marketing purposes.
Maintaining an active LinkedIn account is useful in many different ways. If you are hiring, potential employees can learn about the position. Having a complete profile is a big plus if you want to increase sales in your company through LinkedIn.
What Is LinkedIn SSI
LinkedIn SSI is an acronym for LinkedIn social selling index. LinkedIn SSI is defined as the measure of the strength of your personal or business brand on LinkedIn. The platform describes it as the first of its kind measure of the way an individual or a company adapts to the four pillars of making sales on LinkedIn. The social selling index is a combined performance of each of the four components on a scale of 0 to 100. The top performance score for each pillar is 25. SSI is a salesperson measure of their social selling skills and strategy execution. The more the social selling index score rises, the more the sales increase.
The Four Elements/ Pillars of Social Selling
The four elements of social selling are:
An established professional brand:
You can connect with the right people by:
Here is how you can engage with insights, and improve your LinkedIn SSI score
Closing a sales deal should be the last point on your LinkedIn priorities. Its called Social Selling because it is not all about the sales; it is about building a network, a trustworthy relationship, selling should come as a reward for the assistance that you give to your LinkedIn community. Solving pain problems is your first goal, and it will build a relationship with a foundation of trust. After which you are assured of sales success.
How do you build a strong relationship based on trust?
After taking the four measurements from these four elements, LinkedIn then combines them to get your Social Selling Index score.
What is the Importance of LinkedIn SSI?
According to LinkedIn, people with a higher SSI score create 45% more opportunities than those with a lower score. Sales reps with a higher rating have 51% more chances of reaching the quota. 78% of social sellers outdo sellers who do not use social media for marketing.
While LinkedIn says that the higher the score, the more the opportunities of making a sale, it is also important to note that having many connections does not necessarily translate to conversions. That said, LinkedIn Social Selling Index is a valuable tool that helps users navigate the world of LinkedIn with ease. It creates secure connections between specific and targeted activities and increases the opportunities for sales and potential prospects.
It is up to a salesperson, or a business owner to identify and maximize the tools that help you grow your business in terms of sales, and identify the activities that produce the best results. LinkedIn SSI is the best tool to help you in sieving out this information.
The statistics from the four elements of the Social Selling Index are great metrics to tell you whether you are on the right track or not. Consistency is one of the best practices of a successful sales representative, and if the SSI can help you to be consistent, and at the same time, help you to stay on the right track, then we can agree that it is quite an essential tool for improving sales.
Social Selling Index is also vital for ranking high on the LinkedIn search engine. It can be instrumental if you are looking for inbound business opportunities and inquiries. It also comes in handy if you are looking to grow your network, or looking for the latest job offers. Having a higher SSI score makes you easily discoverable whenever a prospect, an employer, or an employee searches for services related to what you offer. If your Social Selling Index score is high, then you can be sure your connections are right.
LinkedIn Social Selling Index is an algorithm specially designed to help you make sales without actually selling. It is a way of selling without appearing like a salesperson to your prospects. There are too many sales posts on social media platforms today, and people are kind of tired of them. Cold pitching does not really work today; what is left is the warm introduction, being able to build a relationship between you and your potential clients that is beneficial to both of you. And you can do that on LinkedIn. People are there and willing to build relationships. If you are doing the right thing, it means you are able to convert those connections, your relationships into customers, and start making money out of them.
From your LinkedIn Social Selling Index score, you can be able to determine how well you are doing in terms of building a successful profile. You can decide whether you are pulling the right pool of people who can convert to clients, and at the same time, establishing yourself as a thought-leader in your industry. Your SSI score begins to rise once your profile is 100% complete. Your continued posting ensures that your score keeps on increasing.
Unlike in other social media platforms, the LinkedIn SSI makes it easy for you to learn how to identify potential customers in less time. Utilizing LinkedIn tools such as the profile search function makes it even easier. The best thing with this tool, you do not have to do much for your score to rise. As you keep doing your routine activities n LinkedIn, your SSI score keeps on growing. And as we said earlier, the higher your score goes, the more opportunities of sales conversions you get.
Once you know the benefits of a high SSI score, you get motivated to keep doing the right thing to improve your score, and that includes posting relevant and meaningful posts to your LinkedIn profile. By so doing, you can become a trusted source of information in your area of expertise. You become a trusted source of insight to the members of your groups. The shortest cut possible into sealing a sale deal is by being trustworthy.
One thing that gives a salesperson satisfaction is not just making a sale, but getting an appointment. Securing a sit-down with a potential client is a big win. By building a vast network with people in the decision-making tables, can make it quite easy for you to get appointments. LinkedIn Social Selling Index helps you to create such networks. LinkedIn can also help you in identifying new prospects as you pursue the ones you already have.
Should I Treat the Four Elements of SSI With Equal Concern?
LinkedIn Social Selling Index combines the measurements from its four pillars to determine your ultimate SSI score. The question is, should you give the four of them equal concern or focus on some and leave some? The most straightforward answer is that they are all equally important. Each element is given a score of 0 to25. If you concentrate on one and leave the rest will only translate to a low SSI score overall. If you want to achieve a solid SSI score of 80 and above, you have to make sure the four pillars are up to date and attended.
What we can talk about is the order in which the four are attended to. Establishing a professional brand is foundational. You can build this to completion and leave the rest. You will not achieve a good score, but you will remain in business on an average level. Many LinkedIn users only focus on creating a professional brand. What they do after that is quite little – a little posting, a little liking other people's status updates, and they are done.
You need the four pillars to establish yourself as a complete brand with the potential to solve a problem within the LinkedIn community.
Is an 80 and above LinkedIn Social Selling Index score a thing to celebrate? Or is it just a number. This question could best be answered by you. LinkedIn says that the higher the SSI score, the more chances you have in making sales. How accurate is this statement, according to you? Is LinkedIn Social Selling Index a tool you are already using, or are planning to start using? Is your SSI score moving in the same direction with your LinkedIn conversions?
While we may have different opinions, the fact is that for a person to attain an SSI score of 80 and above, he/she must have done a lot of work. As seen earlier, for your score to rise, you must be a consistent LinkedIn user. You must be hands-on with your profile, completing your profile, and staying on it, sharing content and commenting on other people's content. This does not sound like a walk in the Park, and if it were not giving results, nobody would stay on it for that long until they now have a LinkedIn Social Selling Index score of 80.
LinkedIn SSI is an essential tool in achieving success as a salesperson or a business owner in LinkedIn.
Don't forget to sign up for free and use this Checklist to Create the Perfect LinkedIn profile.