In this modern era of advancing technology, podcasts have changed digital content consumption in ways not witnessed before. Podcasting is growing in leaps and bounds to become one of the most preferred ways of consuming content.
If you are looking forward to starting your podcast this year, you are not late. Trust me. You are in the right place to learn how to start a podcast. Of course, nothing comes swiftly in the content industry. You'll have to make your hands dirty to reach the top.
In this article, we highlight some steps you should follow to start a podcast as a beginner. Continue reading to learn how to podcast.
There is power in your voice. Often, public speaking is one of the best ways to convince people, and podcasts give you a chance to speak to the masses in ways that words on your screen cannot.
There is an increasing demand for podcasts, and the competition in the industry is not that stiff. According to the latest stats, there are only 850, 000 podcasts accessible than over 50 million blogs.
Social media has become our usual way of communicating with the target audience. However, most platforms are coming up with different algorithms that limit the communication and sharing of content. There is a need to build your platform for communicating with your audience with no restrictions. Starting a podcast gives you the chance to do that effortlessly.
If you are still on this page, you are probably running a blog, and you're just wondering which other channels you can use to connect more with your audience. Improving your engagement with the audience is one of the most effective ways to retain your following. Podcasting gives you a platform, and all the time, you need to reach your audience if only you do it right.
As an audio blogger, when you opt for podcasting, you can:
The purpose of staring a podcast is to educate, inform, and educate. Meaning, you need some communication skills to ensure your message reaches the audience in a simplified way, and they get to establish an intimate speaker-audience relationship with you.
Here are the necessary steps you should follow to start your podcast:
If you want to make a podcast, you have to plan first. Planning is one of the most overlooked steps in making podcasts and the reason most people don't make it. Before moving on to the next step, you'll have to spend a lot of time here choosing a topic, picking a co-host, choosing your show name, and creating a show format.
If you want to make your podcast successful on different directories, you must have a precise topic that you want to discuss.
With a topic, you can quickly realize your target audience. When choosing a topic, you want to ensure it is something you can discuss for several episodes so that your audience can keep following your channel.
For instance, instead of having a podcast on 'outdoor landscaping,' you can talk about 'gardening.' You have to find a topic that will keep you on the loop for long. When you establish a following for your podcast, you will get more ideas on what to discuss. Some topic ideas will even come from the audience's feedback.
Podcasting involves a lot of talking, and if you don't have a co-host to keep you company, it can be a bit hectic on you. If you have a friend, workmate, or business partner that shares the same dream as you. You can join hands and come up with the best podcast.
When you share your sides of the story or put different views of a topic, your podcast becomes more engaging. You will also split tasks such as editing and promotion and make your podcasting less tedious. When you choose a co-host, you must ensure they are committed to helping you realize your goals. Most audio bloggers start with zero audiences, and it takes some time to grow.
Once you have chosen your co-host, it's now the time to have a name for your podcast. When coming up with a name for your podcast, you should ensure it depicts the broader picture. For example, if you want to talk about everything agriculture, choosing a topic like 'poultry farming' can limit your scope.
Your podcast becomes irrelevant when you start talking about crop rotation when the show's name says the contrary. So, you want to pick a name that gives you some room to expand your podcast.
Before you begin podcasting, you should have a clear show format to guide you through the process. You can set the length, style, and episode format. Here is a breakdown on choosing your format:
The average length for a podcast is 28 minutes. This will depend on which directories or platforms you are posting your content and the topic of discussion. Since most people cannot concentrate on one task for long, keeping your podcast below one hour is the best.
However, if you've learned the art of storytelling, you can keep your audience attentive for hours. Simply put: you should find a length that suits you and work with it.
You can either do a solo or interview shows. If you want to grow your podcast audience faster, you can opt for interview shows if you are just starting your podcast. Always ensure your guest shares your podcast to their followers before the show to rive more listeners.
Your podcast should follow some format that makes it comfortable for the listener. The format should introduce the listener to the show and take him through to the last minute.
Most successful podcasts prefer to use this format: teaser, intro music, welcome, Ad Spot, interview, call-to-action, and outro music.
You must be very creative in coming up with the best podcast format related to your target audience. Your episode format should speak to both new and existing listeners in equal measures, especially if you post the content on social media.
Well, at this stage, you have a podcast name, target audience, and episode format. It is now time to prepare for the big task. Here is what you should do:
There are many articles on the internet talking about designing your cover art. Cover art should give your audience the first impression of what your podcast is all about. You want to be consistent with the cover art whenever you post content on social media so that your listeners get used to it.
Come up with different drafts for the cover art and choose one that relates more to your podcast name and goals. The cover art should:
When you start your podcast, you should get someone influential like a celebrity to introduce you to the show. They can do some voiceover and send them over to you. Use the voiceover as part of your intro for the show. It is a great way to capture your listeners' attention and keep them glued for some minutes.
Podcasting is all about the voice. Meaning, if you want your voice to come out clearly, you must get some high-tech microphone. It doesn't have to be expensive. The microphone should be compatible with other devices and lets you upgrade effortlessly.
Shop around for some quality microphones. You can ask your friends or those in already doing podcasts for a referral. You will also need other recording equipment like computers, headphones, and digital recorders to make a quality podcast.
Editing your podcast gives you the chance to stabilize your volume, clear all the gaps in your audio recording, and add an intro.
For every episode you make, you must have an interesting intro and outro. If you do interviews, you can record the intro and outro in advance. You can get some ideas of making the best intro from other podcasts. Use professional voiceovers to create a professional intro for your show.
Also, because most songs are subject to copyright, you can search for royalty-free music and use it as your theme tune. There are platforms like Premium Beat, where you can search for some cheap and inspiring soundtrack for your podcast them. When picking a soundtrack, you should ensure it is unique and straightforward.
Once you've recorded yourself, you can proceed to edit your audio. If it's your first time using audio editing software, you can go through some tutorials to do it. Use Audacity, Garage Band, Callnote, Zanctastr, or other software to edit your audio.
Editing your content on most software can be quite intimidating. If you cannot go through the editing process successfully, reach out to a freelance audio editor on Fiverr, Upwork, and other platforms to help you with the work. This is an excellent way to start your editing; with the time you can learn to do it yourself.
After editing your podcast, you should sign up with a host to put your content out there. You can choose any host of your choices like Buzzsprout, Libsyn, and Blubrry. Whichever host you choose, you should ensure it has the bandwidth and speed so that your listeners stream the content well.
When hosting your podcast for the first time, you can try out free platforms like Anchor.fm. The only downside with free platforms is that they feature a lot of adverts and have strict algorithms. Often most of them go bankrupt, and it is almost impossible for people to stream your content when that happens. Therefore, you should host your podcast on paid platforms if you can afford it.
Most of the paid podcast hosting platforms come with a complete dashboard that enables you to submit your podcast to other directories like Stitcher, Google Play Music, iTunes, Boomplay, and Spotify. Submitting your podcast to multiple directories allows you to expand your audience and increase your revenue.
Starting a podcast is not that difficult if you have the will, equipment, and the right skills to do it. It only takes a few days to get it rolling. You have to choose your podcast name and begin recording right away. You must also get the best podcast host if you want to grow your audience faster.
When you create an inspiring podcast and host it with the most reliable platform, you can make up to a million-dollar yearly. That makes it a good venture, right? If you follow these four basic steps, you are always on the right foot to creating the most-followed podcast.