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Reasons Why Your Business Needs a Podcast

business how-to podcast podcasting starting Dec 29, 2020

If you’re in business or considering going into business you should be informed about all the latest technologies to help you succeed.

Whether it’s shoes you’re selling or service to help others, podcasting is one technology to think about in 2021.

Sure, social media can be helpful, as well as a website and full-on PR and marketing strategy but podcasting can bring your business to a new level.

Since its inception in 2004 podcasting has continued to grow and gain in popularity as time goes on.

If you aren’t familiar with a podcast it is a set of digital audio files available on the Internet for downloading. A user may subscribe to a podcast to receive the digital files once they are uploaded.

Many businesses have discovered that utilizing podcasts to improve their prospects can be a real boon in the overall picture. Podcasts can equally be a strong marketing tool for a business.

Today's podcasts are often thought of as the new talk radio on many cellphones or other smart devices. Reports suggest the increased usage of cellular phones has led to the wide growth of podcasting over the years.

Here are some ways how podcasting can boost your business.

Better than Video

Many people already know video marketing is important to a business, but not everyone is comfortable shooting videos. Because of this using video to market may hinder you and your business’s reputation.

Also, some smaller businesses may not have the proper video equipment to take videos that will stand out. That’s because there are many factors involved in shooting videos like the use of proper lighting, sound, background, etc. Each of these things may go wrong if they are not done the right way therefore podcasts can be a better option.

Getting More Traffic

Another good thing about a podcast for your business is that it could aid in reaching new audiences. Podcasts can help build familiarity across all kinds of audiences. Listeners typically subscribe to a series and regularly tune in. If the audio series stays on the airwaves your audience will mostly keep listening.

Another added plus is your audience might recommend the podcasts to friends and colleagues who may be interested which will increase reach. The result could lead to improved traffic faster.

Better Relationships with the Audience

Don’t think just because a podcast is a one-sided technology it is limited. It ultimately could help in building effective relationships with your listeners. A podcast lets an audience of listeners became better acquainted with an individual’s speaking on the podcast. People tune in to podcasts because they have a common bond with the speaker and the speaker's brand.

Having a good relationship can help build trust and this encourages listeners to be associated with the brand that may lead to improved conversion. Why? People usually are more likely to make a purchase from a friend versus a mere stranger.

Easy to Create

Launching a podcast is not necessarily time consuming or difficult. For example, the equipment needed is reasonably priced and can be found easily. All you need is a good quality microphone and headphones for making a podcast. The editing software is typically free and simple to use. For uploading the files on your website, a good Wi-Fi connection is also needed. You may also need to send the podcast to your audience through an email program on your computer or through a smart device.

Once you have created the podcast, you can start promoting it to boost its exposure and reach a larger audience. To do this, you will need to make the podcasts available on various distribution channels.

Podcasts are Fun

Since people are often on tech overload – from their computers, tablets and phones, and other electronic devices – they may welcome a podcast as a needed break.

In a survey conducted on 300,000 podcast listeners, 63 percent of the respondents had bought what the host had promoted. This could be an indicator that podcasts may be used to engage the audience and influence their buying decisions on a positive note.

Improves Public Speaking Skills

Another way a podcast can build your business is that regularly hosting podcasts may aid in public speaking. Being a podcaster and developing your show could help you begin developing a more natural, laidback flow while speaking, too. You could also get asked to do some public speaking gigs and promote your business as a result.

Many businesses have already begun incorporating podcasts into their overall marketing strategies. Perhaps 2021 is the year you begin implementing podcasts — be it daily, weekly, or monthly — for the growth of your own business.