When you are making a message and you are trying to get in touch with your ideal client, there is a couple of things that you want to do first, and you want to identify them. If you do not identify who your target client is, you are never going to get anywhere, because it just does not provide enough value for you guys to get what you want out of it.
Moreover, you are going to tailor each message a little differently than just spamming everybody with the same message. That way, you have a higher likelihood of getting that person to connect with you. Now number two
If you're looking to get in front of somebody, instead of just being a message that they happen to see when they sign in once a week, you should go through their profile and see if you see can find a pattern of when they sign in.
You will be able to see which days then are online based on their recorded posted actions, typically Monday through Friday, possibly even around noon. Try to keep tabs on them, checking up on what they are doing and when it gives more traffic on their page. It also helps you learn more about your target audience. Ultimately that is going to give you a tremendous advantage. It is going to let you know when you should reach out to them because there are times of the day that are better than other times to reach out.
Research who and what that person does for the company. Do not just send that message willy nilly just because you know who you are. Do not just reach out, make an effort to know what their roles and responsibilities are, take some time, and go on their profile to read what they do for the company. If you do not do that, then you are going to lose out on the potential connection. Being a little too eager to do the smallest little bit of homework can ruin your potential connection. You might even realize that your ideal client has left that company and went to a different company, then all your time ends up wasted after you reached out. They may accept it still, but they are not able to buy from you as you intended at first.
Don't spruce it up. Do not look like a robot. When you are looking to send a message, say who you are, and mention you would love to connect with them to extend both of your networks. After that, acknowledge what they have done up till now, what they have accomplished, and what they are working on now. Once you have that connection, then you can have that dialogue of whatever you want to do if you want to sell, If you want to build connections, if you want to build a network or if you want to invite them onto a LinkedIn group, whatever you want to do. That is going to be your first step in the entire process. Find out who you want and send them a warm personal message. You need to have a personal message when you are sending it out. Not only is it tailored to that person, you know exactly who they are, and can make it friendly and warm, especially during the holiday season that we are in.
Send them a valuable message, whatever it might be. If they connect with you, then follow up with "Hey, thanks for the connection. I do appreciate it. I love this That you do XYZ thing. hey, I see that you are in the company, congratulations on being with that company for ten years.". Whatever you might find interesting about their profile, make sure you let them know. When you do that, the likelihood of that person answering a future message becomes much higher, because now they have gotten to know you, they probably like you at this point. Moreover, if they have seen some of your content over some time, then you can be sure that they trust you. Knowing someone, liking someone, and trusting someone are the three core things that secure sales with people.
When you send out that personal message to create a connection with the person beyond their web page or profile, then you are going to get much further, but more than that, it is also going to have a real, meaningful impact with that person. But more importantly, they are going to be a lot more comfortable. Conversing with you and potentially opening up the door for you. It is incredibly important, and It only takes a few minutes. If you are going after a certain company, You could probably go to that company website, and figure out who the executives are and who you need to get in touch with. From there, it takes a minute or two to say, "you know what, what do they do? How long have they been there?" all that kind of stuff.
Now you are so much further ahead than any other salesperson that's going to be doing the same thing that you are. Not only does it make the process easier, but also when you are going back into your CRM, or you are doing your email blast or anything like that. You have a better idea of who that person is, what they do, their education level, their past jobs, you may even know somebody from their past job that can make an introduction for you, and then it becomes an even better introduction. That is why it's important to take one or two minutes to go through their profile, see who they are and what they do. You'll get so much further ahead than just sending them a cold message as everybody teaches. Do that little bit of homework. It only takes three or four extra minutes, but it's going to give you a much higher percentage of success. If they do not buy from you, then at least they like you and trust you enough to share your content, which will likely lead to a buy from someone else down the road. Share it out with other people that could potentially buy from you. The goal is to get people to buy from you, by understanding why they would want to buy from you. By making that person feel good and valued, you have given them a reason to buy. That is your sales process(s) on LinkedIn.