Instagram continues to be the go-to social photo-sharing platform for people to connect. While engaging with friends was once the goal now Instagram is also being used for building a brand and/or successful business page.

To capture the attention of new followers — since these are what can make or break an Instagram profile — there are a few tricks and tips you might want to try. Also, be aware content is king.

Content is Key

Nobody wants to follow someone who posts dull...

10 Traits of a Winning Social Media Business Profile

As a business, you cannot afford to ignore social media. Today, social networking platforms are where much of the action on the Internet is at. You need only look at the world’s most popular websites, most popular Android apps, and most popular iOS apps. Social media dominates the upper echelons of these lists. And it’s not just in terms of the sheer number of site visitors or app users. The average person spends much more time...

Subscribers are the lifeblood of any business. The industry or niche does not matter. If you can get a subscriber on your email list, you have a group that you can target, engage, curate, and eventually sell. Most metrics state that you should make at least one dollar ($1) for every subscriber. According to Email Monday, Email has the highest ROI in marketing, with 380%. If you’re looking to grow your revenue, an email list is a great place to start. Using posts on LinkedIn is a...

What is Alignable

With millions of businesses across the globe, one of the ways of growing your business is by building relevant connections across your industry. These relationships can produce good referrals for your business, thereby increasing your clientele and sales.

Building a small business network has a lot of advantages for small business owners, and social media is one of the best ways to build relationships both far and near that will be beneficial to your business....

If you have ditched your old-fashioned point-and-shoot camera in favor of your Smartphone, you are not alone.

Almost all Smartphones today are equipped with cameras which make it easy to take a photo wherever you may be.

From sports to selfies here are a few mobile photography tips and tricks to help you take better photos each time.

Clean Lenses

Because your mobile phone is either in your hand, purse, or pocket it gets dirty fast from top to bottom as does its lens.

 A dirty lens can...

 Are You Sales Focused?

If you’re a coach, consultant, own a restaurant, IT service, or SaaS product, you have one thing in common.

You need to sell your product. 

Sales are the lifeblood of any business. Most businesses fail if they’re unable to generate sales. After all, business is all about getting paid to solve a problem. Here are some key sales statistics you should know:

• It takes up to 8 cold calls to reach a prospect.
• Only 60% of sales reps make their quota.
• The...

 What are LinkedIn Hashtags?

Facebook. Twitter. Instagram. Tik Tok. Snapchat. Tumblr. What do they all have in common? 

They use hashtags. 

On any social media channel, a hashtag is a word with a “#” in front of it. 

This allows the platform to group popular topics. This also makes the word clickable, so that users can find similar posts on the topic.

Now, you can add LinkedIn hashtags to the mix. 

LinkedIn hashtags are not LinkedIn Tags, a different yet...

What is the Job Description for a Social Media Manager?

More businesses than ever are taking to social media to interact with their customers, and for good reason.

It’s estimated that 84% of people with access to the internet use social media, making it a valuable platform for not only advertising but directly interacting with customers.

Behind the scenes of every brand-run Twitter account, Facebook page, and LinkedIn business profile is a social media manager responsible...

How to increase LinkedIn followers easily (With Steps)

With more than 650 Million active monthly users and 30 million corporations on its platform, Linkedin is the most powerful and effective platform for professionals. Linkedin has impacted millions of people and has given life-changing results to the majority of them. For instance, an ad on Linkedin can help you virtually reach 12% of the world's population. There are hundreds of flabbergasting stats about Linkedin that I can share...

The Importance of Free: Boost Your Sales by Giving Away Content

Costing 62% less than other marketing methods, but generating three times as many leads, content marketing can be a fantastic way to boost your business.

Content marketing can take many forms, but the most popular methods are blogs, free courses, eBooks, and other downloadable content.

When you give away content for free, not only are you showcasing your knowledge and experience to your audience, but you can...